Market Research Methodology
Research Methodology of Cognitive Market Research
Our research involves the extensive use of both primary and secondary data sources for market surveys, estimates, and analysing forecasts. The report is based on an in-depth qualitative and quantitative analysis of the Market. We at MarketAce tend to draw on various study methods, including investigations, surveys, secondary data, and market observation. Our approach helps build a better market consensus view for size, shape, and industry trends within each segment. We carefully factor in industry trends and actual developments for identifying key growth factors and the future course of the market. The gathered data has been interpreted and analysed to provide a conclusion.
The complete process involves the study of various factors, such as market scenarios, government policies, competitive environment, historical data, current trends, technological advancements, and progress in related industries, along with threats and challenges.
Primary Research
The primary research involves sources from the entire value chain, i.e., from supply to demand side players. The efforts include contacting participants through emails, telephonic conversations, referrals, professional networks, and formal interactions. These players were interviewed to obtain qualitative and quantitative information regarding the Market. Primarily, the interviews were conducted to design the scope of the report to identify segment analysis.
Our primary research interviews and discussion panel comprises vital opinion leaders, industry experts, manufacturers, and organizations. We have pooled these experts to gather first-hand insights into the market studied. Moreover, market surveys were performed to get insights into market trends and competitive analysis. Primary research was conducted to validate data that had been gained by doing secondary research and to fill the data gaps after the secondary research process.
Thus the primary research study helps us to identify segmentation types, product price range, product applications, major players involved, raw material suppliers, downstream demand, industry status, and outlook. We analyze respective risks, influence factors, opportunities, market barriers, industry trends, and key player strategies associated with Market by performing primaries with an exhaustive list of participants.
- Validate data findings and strengthens research proceeds.
- Develop an in-depth market understanding
- Supply authentic information about market size, share breakdown, growth, and forecast
Modes of Primary Research:
We have conducted primary research involving direct interaction with the source, usually a customer or prospective customer. Methods used while doing primary research includes Interviews, Surveys, Focus Group, etc.
Secondary Research
In secondary research, we collect data on the global market through White Papers, Case Studies, Blogs, Reference Clients, News, Articles, Press Releases, Research Reports, Annual Reports, Company Investor Presentations, Scientific Journals, National Customs, Industry Associations, and the company's filings with the SEC. Sources and approaches differ from market to market and product to product. We also have paid data sources like Hoovers, Bloomberg BusinessWeek, Factiva (Dow Jones), Statista, Reuters, One Source, and more. After conducting secondary research, we conduct primary research by interacting with industry experts such as VPs, product managers, and various industry consultants. The number of interviews conducted depends on market size and the availability of market recovery data.
Based on the understanding of requirements, we conducted secondary research to identify the segment specifications and qualitative and quantitative data along with the factors responsible for the growth of the global market. Moreover, quantitative and qualitative data were also extracted from paid databases, which proved to be useful for in-depth technical study of the market. Secondary research is used to identify and collect information useful for the extensive, technical, market-oriented, and table tops survey of the market. It was used to obtain important information about the top companies, market classification, and segmentation according to industry trends to the bottom-most levels, and key developments related to market and technology perspectives. Secondary research has mainly been applied to obtain critical information about the industry’s supply chain, the market downstream buyers, technical dynamics development trends. Furthermore, it also helps to gain insight on the key vendors of this market, and market classification & segmentation according to the industry trends, regional markets, and key developments from a market and business-oriented perspective.
Market Estimation
Top-down and bottom-up approaches have been implemented to validate the market size estimation. The market estimations in this report are based on the marketed sale price of products. The percentage breakdown of regions and segments are derived based on the data gathered from primary and secondary sources, based upon the weightage assigned to the individual segment.
The competitive scenario has been understood by identifying major players involved in the market. The company's revenue for the market has been estimated through secondary and validated through primary research. We have done the company's secondary research through annual reports, news articles, and other trusted sources. Primary research included interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs, and marketing executives.
This research studies includes all the associated factors impacting market growth. This data is combined and added with detailed inputs and analysis, which is presented in this report.
Data Triangulation
After completing market engineering with calculations for market statistics, market size estimations, market forecasting, market breakdown, and other data gathering, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. The data was triangulated by studying various factors and trends from both, the demand and supply sides. Along with this, the market size was validated using the top-down and bottom-up approach.
Questionnaire
At Cognitive Market Research, we have designed questionnaire focused on Market for the statistical study. This questionnaire is the key part of our research methodology which is shared with number of market industry experts of entire value chain, located across the globe. This study help us to gather accurate quantitative and qualitative data for the final report.
Frequently Asked Questions
Due to data confidentiality we have not mentioned the sources on the website but when we deliver the report, it will contain the list of all our sources for record purposes.
Raw data in terms of the Interim/Excel Data sheet will be provided with access to the report after the report purchase.
Our research team is a Blend of Primary REsearch as well Secondary Research, we have mentioned details descriptions of both for your reference. Still if you require further information then schedule a call with our research
Due to the data confidentiality all the competitors of the respective industry are not listed on the website, but it was part of the research methodology and the same can be delivered to you in the final deliverable report documents.